A Letter From Our Founders...Your Right To Change, Your Right To Choose

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The Mission of Parachute8 Inc. is about the human condition and the right to have a CHOICE. 

We believe in order to drive innovation forward in technology, consumers need a choice. They need to be able to look back at their life as a whole, look at the present, and align those facts with the future. That is the nature of the Cube. 

At Parachute8 Inc. Identity is defined as dynamic, constantly changing. We view the data points gathered on an individual's behalf as dynamic entry and exit points, singular truths, that make up a whole. They may be static in nature, but combined with our algorithm's they represent an individual's evolution.  

After all, the human condition is in a constant state of evolution. 

Consider the excerpt from the book: Words I Wish I Wrote by Robert Fulghum. Below is the introduction and we very much believe in one's right to CHOOSE, and we believe humanity's identity is best described through Robert Fulghum's notion of PENTIMENTO, " What was there for me once, what is there for me now..."  Please enjoy: 

What do I believe? At rock bottom—about essential things—what?
And the source of those beliefs? Where did they come from?
Now, in my sixtieth year, I’m curious about what lasts and what changes in this evolving credo. My reconsideration is well described in the words of playwright Lillian Hellman, in the introduction to her biographical reflection entitled Pentimento.
Old paint on canvas, as it ages, sometimes becomes transparent. When that happens it is possible, in some pictures, to see the original lines: a tree will show through a woman’s dress, a child makes way for a dog, a large boat is no longer on an open sea. That is called pentimento because the painter “repented,” changed his mind. Perhaps it would be as well to say that the old conception, replaced by a later choice, is a way of seeing and then seeing again. That is all I mean about the people in this book. The paint has aged now and I wanted to see what was there for me once, what is there for me now.

To see and then see again. And what I see now as I inspect my credo quest is this quality of pentimento. This translucent layering of belief becomes a self-portrait painted in words. There is a transparency to my accumulated writing. When I look deep beneath my declarations, I see the underlying thoughts of others. As hard as I have tried to speak in my own voice, I realize now how much of what I have said is neither original nor unique. My expressions echo and imitate the statements of others. Even that realization has come to others before me as they reviewed their own conclusions. Thought is forever being revived, recycled, and renewed. The great painter Matisse put it this way: “For my part I have never avoided the influence of others. I would have considered it cowardice and a lack of sincerity toward myself.”

No apology, then. No regrets. Choosing is not easy.

Having said that, I’m led to a statement about choosing, written by Viktor Frankl in Man’s Search for Meaning. These words shape the spirit of this book. They illuminated my thinking like a lightning strike from the moment I encountered them many years ago:
We who lived in concentration camps can remember the men who walked through the huts comforting others, giving away their last piece of bread. They may have been few in number, but they offer sufficient proof that everything can be taken from a man but one thing: the last of the human freedoms—to choose one’s attitude in any given set of circumstances, to choose one’s own way.
To choose one’s own way. Yes...
— Robert Fulghum


We thank Mr. Fulghum for his inspirational credo, and would like to think that we may do some good with our technology. 

Warm Regards,

The Parachute8 Inc Team

Ashlie Arnold