BigData Thoughts...

From a great book on big data, Uncharted: Big Data as a Lens on Human Culture by Erez Aiden and Jean-Baptiste Michel on the potential of Big Data that many have yet to realize...

The idea is to move our understanding of ourselves away from narratives and toward numbers, or rather, to think in such a way that numbers are the narrative…”

“The approximations technology has devised for things like lust and friendship offer a truly novel opportunity: to put hard numbers to some timeless mysteries: to take experiences that we’ve been content to put aside as ‘unquantifiable’ and instead gain some understanding. As the approximations have gotten better and better, and as people have allowed them further into their lives, that understanding has improved with startling speed” (Rudder 12-13)
Ashlie Arnold